Senior product marketing managers are accountable for managing and directing the advertising lifecycle of the product offered by the company. The core responsibilities included in the Senior Product Marketing Manager Resume falls nothing short of the following – researching materials, developing related marketing campaigns and promotions, creating strategies, upgrading present marketing techniques, conducting regular marketing research, staying abreast of competitor’s marketing techniques and pricing, and creating revenue forecast reports.
The senior product marketing manager should be proficient with differentiation practices, competitive analysis, researching, and drafting reports. They should have a good background in copywriting and designing and also have experience in product market tactics. Additionally, these managers are supposed to be well versed with web analytics tools and other relevant software. A bachelor’s degree in the field of marketing or the related is considered as the minimum education requirement for this role.
Headline : Delivering immediate and impactful results. Driven leader and versatile marketer. With a calm and disciplined approach to complex situations, find the optimal solutions to overcome challenges.
Skills : Marketing, Management.
Description :
Responsible for product lines consisting of wiring devices, conveyor & portable power equipment.
Researched, developed and implemented company brand and product-brand identity for product-line groups.
Led in the research, engineering development, sourcing, manufacturing, marketing, sales and distribution of both standard and specialized equipment.
Implemented and Managed Six Sigma, TQM, ISO, and Process Improvement programs throughout the organization.
Developed and implemented sales programs and promotions to end-users, distributors and manufacturer representatives.
Resulted in a yearly increase in revenue. Resulted in record-high revenue and profit generation.
Performed and managed product-line(s) gap analysis leading to the strategic introduction of a tiered, best-in-class, product positioning strategy to channel.
Experience
5-7 Years
Level
Executive
Education
Masters
Senior Product Marketing Manager I Resume
Objective : Broad-based multi-function global experience working in senior roles and as a management consultant addressing an array of industries. Worked for small, medium, and large size companies.
Skills : Microsoft Office, Adobe, New Product Development.
Description :
Worked jointly with Strategy Planning and Product Marketing teams to productize Intel's first dual-core processors that successfully.
Worked on finalizing the product requirements, risk assessment, and go-to-market plan.
Edition line of products designed for gamers and power users. Recipient of a Divisional recognition award for successfully leading this project.
Managed operational marketing of Pentium processors over its product life cycle.
Structured marketing around the product's key feature of Hyper-Threading Technology that allowed customers the benefit to multitask on their PCs.
Ensured that the time-to-market and time-to-volume plan of record goals were met.
Significantly contributed to its total shipments that were a record total of more than 130Mu.
Experience
2-5 Years
Level
Junior
Education
Business Administration
Senior Product Marketing Manager II Resume
Headline : Results-driven, creative marketing professional with business acumen and established track record of expanding company revenue and market share seeks position with dynamic organization.
Skills : Communication Skills, Management.
Description :
Generated opportunities in pipeline as a direct result of initial sales enablement training.
Defined and executed product positioning and strategies to drive revenue growth, market leadership, and awareness.
Developed partner and channel enablement launch and sales enablement plans.
Collaborated with demand generation and field marketing teams on program strategy and content creation for conferences, trade shows.
Created product positioning and messaging for defined target markets.
Worked with new partners to create joint marketing collateral, campaigns, demos, and go-to-market strategy.
Worked with Customer Reference and Account teams to create customer success stories and case studies.
Experience
5-7 Years
Level
Executive
Education
Computer Science
Senior Product Marketing Manager/Executive Resume
Headline : Hands-on, technical, data-driven product management professional: specializing in security and cloud technologies. Outstanding team- building, relationship-building and public speaking skills.
Skills : Marketing, Technical Skills.
Description :
Electrical relays that were manufactured at Leach International's European facilities.
Successfully launched Negotiated long term pricing and delivery agreements.
Market by developed a distributor's stocking packages and by adding products to existing customer's long-term agreements.
Utilized press releases, magazine advertising, brochures, website updates, direct mailings, and industry trade shows.
Increased customer awareness of product lines. Designed and delivered comprehensive training programs for sales personnel.
Product development and drive design-win of video, USB and Thunderbolt interface products for tablet, notebook and automotive products.
Analyzed new market trends and investigate strategies for the mobile and automotive market segment.
Experience
5-7 Years
Level
Executive
Education
Marketing
Senior Product Marketing Manager/Analyst Resume
Objective : Experience in leading business and marketing development strategies with Open bucks, Rev Worldwide, and Palm. Adept at managing cross-functional teams through development phase.
Skills : Management, MS-Office.
Description :
Planned and implemented a state of the art communications, Palm Mobile Internet Kit for Palm V and Wireless Service to facilitate integration.
Generated MRD, pricing, and marketing collaterals for products.
Managed team of marketing and project managers, the definition of requirements, web page design, support plan implementation.
Created marketing programs and channel distributions for both retail and resellers.
Achieved build-out of a new wireless platform for market partnering with NTT DoCoMo.
Developed an Internet kit document for the first wireless application to connect Palm through cellular phone.
Negotiated opportunities with Vodafone, Orange, and others.
Experience
2-5 Years
Level
Junior
Education
Marketing
Senior Product Marketing Manager/Director Resume
Headline : Accomplished manager with 15 years' experience in Marketing and Sales with strong qualitative / quantitative analysis, business plan development, and market share analysis.
Skills : Management, Communication Skills.
Description :
Strategy development of category marketing and advertising plans contributing to an increase.
Supervised profitability initiatives leading to an increase in an overall product profit margin.
Develop an annual operating plan for all categories.
Managed new product development, and positioning, along with managing existing product life cycles.
New products contributing to incremental revenue. Present quarterly and annual category P&L analysis.
Provided high-level analysis on initiatives, from developing hypotheses, analysis methodology, and reporting Track, report.
Analyzed website analytics and SEM initiatives and campaigns.
Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
Experience
5-7 Years
Level
Executive
Education
Marketing
Senior Product Marketing Manager III Resume
Summary : Dynamic marketing practitioner with experience in B2B corporate marketing and advertising. Significant achievements in the development of integrated go-to-market strategies, content marketing.
Skills : Marketing, Communication Skills.
Description :
Developed revenue-generating marketing strategies for SaaS collaboration solution targeting small and medium-sized businesses.
Grew new revenue via indirect channels 50% year-over-year.
Workers use Intermedia's cloud-based services for email, hosted VoIP, and file sync & share.
Intermedia also enables over active channel partners. Brought to market a multi-solution (Office in the Cloud) demand generation program.
Delivered webinars, nurturing email campaigns, SEM and incentives, growing leads by over and exceeding ROI goals.
Created solution suite value messaging, leveraging direct customer and partner research.
Led team of cloud solutions marketing managers to launch product suite campaign.
Experience
10+ Years
Level
Senior
Education
Marketing
Lead Senior Product Marketing Manager Resume
Headline : Marketing professional with expertise in strategy, market planning, project management and implementation. Skilled leader, effectively analyzing, interpreting, planning and communicating solutions.
Skills : Windows 7, Marketing.
Description :
Interfaced regularly with customers, facilitating high volume sales reservations and negotiating sales contracts.
Liaised with hotel owners, guests, and clientele in preparing and reviewing travel arrangements and providing value-added service (VAS).
Formulated and analyzed sales forecasts to maximize profitability and meet goals.
Developed and delivered advertiser pitches. Key Projects and Achievements.
Integral in bolstering efforts of a regional sales team to meet service level agreements (SLA).
Consistently delivered outstanding service while handling multiple accounts and clientele.
Additional experience includes Senior Financial Analyst and Business Systems Analysis management roles with major banking and telecom institutions.
Experience
5-7 Years
Level
Executive
Education
Business Administration
Associate Senior Product Marketing Manager Resume
Summary : Highly accomplished global professional with proven track record of driving new, under performing, and stagnant business lines to become major players in fiercely competitive worldwide markets.
Skills : Marketing Management, Business Development.
Description :
Led development and execution of Target Market strategy to jumpstart stagnant product line, inspire the creation of new products.
Devised and led consistent strategic messaging. Managed the full lifecycle of a variety of products.
Drove development and launch of new innovative products.
Provided daily support for field sales staff. Partnered with Marcom reps on marketing campaigns.
Led cross-functional engineering, finance, marketing, and quality control team in the development of new invoicing and billing.
Responsible for the development of worldwide partner channel communications programs, including the launch of new products, processes, and promotions.
Developed the marketing mix and the business plans for the nation-wide rollout of new products.
Experience
7-10 Years
Level
Management
Education
Management
Asst. Senior Product Marketing Manager Resume
Summary : Senior product manager with a passion for CE and building a multi-screen, entertainment user experience where streaming content and linear TV intersect.
Skills : Management, Communication Skills.
Description :
Implemented K-12 education channel programs to double educational buying season bid activity.
Created a strategic focus program for projectors in the education market to increase sales by units.
Developed strategic partner relationships with Foxconn and Texas Instruments DLP.
Worked with Sales to close several large projector opportunities like Buffalo Wild Wings and educational bids.
Established pricing, bundles, and integrated strategies in a highly competitive market.
Wrote then managed multi-year financial business cases.
Experience
10+ Years
Level
Senior
Education
Business Administration
Senior Product Marketing Manager Resume
Objective : Highly qualified Senior Product Marketing Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects.
Skills : Responsibility, Process Engineering, Marketing.
Description :
Client Sponsor for U-verse High-Speed Internet Product Launch.
Created separate projects to manage two distinct targets. Client Sponsor for U-verse Power Product Launch.
Steered project direction and achieved consensus for a product launch to meet Corporate Objectives.
Forecast shift of resources for the Customer Experience Improvement Initiative.
Developed a model to accurately predict the shift of installs to Full Tech Installs.
Developed an internal promotional video for Product Launch.
Designed to energize employees and tout the new/upcoming speed tiers.
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