Sponsorship Executive Resume
Objective : As a Sponsorship Executive supporting the delivery of GB sponsorship and experiences projects including delivery of key brand metrics and improving the value of our activations.
Skills : Relationship Building, Negotiation, Communication
Description :
- Collaborated with agencies and internal partners to ensure clear allocation, management, and documentation of tickets across Rugby, Football, and musicentertainment including the new Co-Op Live venue.
- Worked with LocalGlobal Brand Teams and external partners to ensure timely approvals and maximization of partnership rights.
- Worked with key internal Diageo collaborators within brand, marketing, commercial, legal, and corporate relations teams to deliver industry-leading activation plans that align with the marketing code.
- Supported the program manager, brand experience lead, and project team to deliver multiple and multifaceted brand, community, local business, and landlord events and experiences.
- Supported wider team with incoming partnerships inquiries to ensure approaches are assessed through the Diageo Way of Partnerships framework
- Managed measurement and reporting of existing and future partnerships, governance, and reporting.
- Provided insights to the team to drive greater efficiency and effectiveness of our Partnerships and brand experiences.
Experience
0-2 Years
Level
Entry Level
Education
BA Marketing
Sponsorship Executive Resume
Summary : As a Sponsorship Executive maximizing revenue and profit from inquiries using negotiation and upselling skills to proactively convert opportunities, create winning proposals and build excellent client rapport.
Skills : Communication skills, Contract management, Presentation skills.
Description :
- Drove sales of Hospitality packages and the Conference and Events business locally and nationally by completing sales tasks.
- Maximized client commercial potential through proactive upselling of racecourse assets including race sponsorship, hoarding sites, racecard advertising, and facility sponsorship.
- Achieved Account Management growth by developing first-class relationships with current accounts as well as identifying new opportunities to grow the pipeline.
- Ensured the booking system is up to date and all entries are compliant.
- Researched to identify prospective customers and proactively convert new business by conversion tactics.
- Participated in and hosted client site visits, meetings, networking events, exhibitions, and open days.
- Used innovative techniques to drive new business across the Group, in line with the overall National sales strategy.
Experience
7-10 Years
Level
Senior
Education
BSBA
Sponsorship Executive Resume
Headline : As a Sponsorship Executive working on Race days at Market Rasen and when required across the wider group.
Skills : Project management, Market research, Brand partnership
Description :
- Assisted with the wider Market Rasen Racecourse team when required to complete basic tasks and temporary cover when required.
- Identified and secured sponsorship opportunities by conducting thorough market research and targeting brands that align with the organization's goals.
- Ensured seamless collaboration between the brand and the organization to meet both parties' objectives, while negotiating mutually beneficial terms.
- Developed customized sponsorship packages tailored to suit the sponsors marketing objectives, ensuring visibility and brand alignment.
- Collaborated with internal teams to ensure all sponsorship deliverables were executed on time and met the sponsors expectations.
- Cultivated and maintained relationships with key sponsors by providing exceptional customer service and continuous communication.
- Ensured sponsors receive value from their investment, fostering long-term partnerships that contribute to organizational success.
Experience
5-7 Years
Level
Executive
Education
MBA
Sponsorship Executive Resume
Summary : As a Sponsorship Executive creating detailed sponsorship proposals that communicate the benefits and opportunities for potential sponsors, showcasing the value proposition.
Skills : Sponsorship activation, Budgeting, Networking
Description :
- Tailored presentations to different stakeholders, highlighting the unique aspects of each partnership opportunity.
- Monitored sponsorship fulfillment to ensure all agreed-upon assets and branding opportunities are delivered effectively.
- Provided regular updates and performance reports to sponsors, ensuring transparency and satisfaction with the execution.
- Collaborated with marketing and event teams to integrate sponsor branding across various platforms, ensuring maximum exposure.
- Developed strategies that align sponsor goals with event objectives, enhancing the overall experience for both the sponsor and attendees.
- Negotiated sponsorship contracts and agreements, ensuring all legal and financial terms are clear and beneficial to both parties.
- Responsible for protecting the organization's interests while maintaining a positive and professional relationship with sponsors.
Experience
10+ Years
Level
Management
Education
BA Communications
Sponsorship Executive Resume
Objective : As a Sponsorship Executive tracking the sponsorship performance metrics to evaluate the effectiveness of partnerships, using data to make informed recommendations. Reporting the findings to both internal teams and sponsors, ensuring ongoing improvement in sponsorship strategy.
Skills : Proposal writing, Event coordination, Analytical thinking
Description :
- Researched emerging sponsorship trends to stay competitive and offer innovative opportunities to potential partners.
- Leveraged industry insights to enhance the sponsorship portfolio and ensure continuous growth.
- Maintained a sponsorship database to manage relationships, track communications, and monitor sponsorship deliverables.
- Utilized CRM tools to ensure all sponsor interactions are documented, making it easier to nurture long-term partnerships.
- Created sponsorship activation strategies that engage target audiences and generate brand awareness.
- Collaborated with sponsors to design interactive elements that integrate their messaging seamlessly into events or campaigns.
- Liaised with legal teams to ensure all sponsorship agreements met regulatory and compliance standards.
Experience
2-5 Years
Level
Junior
Education
Event Management Cert
Sponsorship Executive Resume
Summary : As a Sponsorship Executive addressing any concerns from sponsors regarding the legality or ethical implications of the partnership. Preparing post-event sponsorship reports that detail the outcomes, deliverables, and ROI achieved.
Skills : Digital marketing, Sponsorship valuation, Strategic planning, Relationship Management
Description :
- Offered insights into future opportunities for improvement and discussed the sponsor's overall satisfaction.
- Oversaw the design and delivery of branded assets such as banners, digital content, and promotional materials, ensuring they meet sponsor requirements.
- Coordinated with vendors and creative teams to execute the sponsors vision.
- Coordinated sponsor involvement in events, ensuring they are appropriately recognized and included in promotional activities.
- Arranged for sponsor participation in speaking engagements, panels, or product showcases where applicable.
- Fostered cross-industry partnerships by identifying sponsors in adjacent industries that complement the organizations objectives.
- Leveraged diverse sponsorship deals to expand the organization's market reach and brand positioning.
Experience
7-10 Years
Level
Consultant
Education
BSSM
Sponsorship Executive Resume
Objective : A Sponsorship Executive plays a crucial role in identifying and securing sponsorship opportunities that align with the organization's goals. This position involves researching potential sponsors, developing tailored proposals, and negotiating contracts to ensure mutually beneficial partnerships. The executive must maintain strong relationships with sponsors, providing regular updates and ensuring that all sponsorship commitments are fulfilled. Additionally, the role requires collaboration with marketing and event teams to maximize the visibility and impact of sponsorships, ultimately driving revenue and enhancing brand recognition.
Skills : CRM software proficiency, Public relations, Time management, Negotiation Skills
Description :
- Provided sponsors with comprehensive guides outlining deliverables, timelines, and points of contact.
- Handled sponsor grievances or concerns with professionalism, ensuring issues are resolved quickly and amicably.
- Maintained strong relationships by addressing potential problems proactively and finding win-win solutions.
- Worked with media partners to enhance sponsorship visibility, ensuring coverage aligns with sponsor objectives.
- Coordinated interviews, press releases, and media appearances that prominently feature sponsor brands.
- Assisted in the development of sponsorship sales targets, ensuring revenue goals are realistic and aligned with market conditions.
- Regularly tracked progress towards goals, adjusting strategies as needed to ensure success.
Experience
2-5 Years
Level
Junior
Education
MA PR
Sponsorship Executive Resume
Summary : As a Sponsorship Executive attending networking events and industry conferences to develop relationships with potential sponsors and learn about new partnership opportunities. Using these platforms to enhance your knowledge of sponsorship trends and best practices.
Skills : Problem-solving, Team collaboration, Client retention
Description :
- Facilitated sponsor training sessions, where needed, to help sponsors understand how to maximize their investment.
- Provided insights into audience engagement, brand positioning, and how to leverage event platforms effectively.
- Built sponsorship pipelines that include both short-term opportunities and long-term partnership potential.
- Developed strategies that ensure a steady flow of new sponsorships while retaining existing partners.
- Ensured the sponsor's brand message was communicated through all sponsored activities, aligning content with both the sponsor's and the organizations values.
- Reviewed all marketing materials to guarantee accuracy and compliance.
- Oversaw the creation of digital sponsorship assets, including social media content, website banners, and video ads.
Experience
7-10 Years
Level
Consultant
Education
BSA
Sponsorship Executive Resume
Headline : As a Sponsorship Executive ensuring these elements are cohesive and in line with the sponsor's brand identity, offering maximum exposure.
Skills : Data analysis, Sponsorship reporting, Influencer marketing
Description :
- Supported the marketing team in the creation of co-branded content, ensuring that both the sponsor and organizations branding is prominently featured.
- Collaborated closely to ensure that the messaging is consistent across all platforms.
- Developed innovative sponsorship ideas that go beyond traditional brand visibility and create deeper audience engagement.
- Offered sponsorships such as product integrations, exclusive event access, or personalized activations.
- Ensured all sponsorship agreements were executed in line with the timeline specified in the contract, avoiding any delays that could impact sponsor satisfaction.
- Worked with both sponsors and event teams to design creative ways to attract attention and increase participation.
- Created custom sponsorship reports for individual partners, highlighting the unique outcomes achieved through their partnership.
Experience
5-7 Years
Level
Executive
Education
Digital Marketing Dip
Sponsorship Executive Resume
Headline : As a Sponsorship Executive using data to demonstrate the ROI of their sponsorship, emphasizing metrics that matter to them. Collaborating with sponsors on social media campaigns, ensuring joint messaging is engaging and reaches the right audience.
Skills : Creative thinking, Social media strategy, Stakeholder engagement
Description :
- Worked with production teams to ensure sponsor logos, banners, and other branding materials were displayed correctly during live events.
- Coordinated closely to ensure sponsor assets were prominently featured across all event touchpoints.
- Developed cross-promotional opportunities between sponsors that benefit both parties, facilitating introductions where appropriate.
- Encouraged collaborative sponsorship deals that maximize visibility and impact for all involved brands.
- Provided feedback to sponsors on campaign performance, helping them optimize their sponsorship strategies for future partnerships.
- Used data insights to offer actionable recommendations and foster continuous improvement.
- Engaged with internal stakeholders to ensure that sponsorship activities aligned with broader organizational objectives.
Experience
5-7 Years
Level
Executive
Education
BA Nonprofit
