A Trade Marketing Manager is a marketing professional who specializes in assisting retailers, wholesalers, and distributors with their marketing strategy including marketing materials, brand awareness, and message development. A well-written Trade Marketing Manager Resume mentions the following core duties and responsibilities – marketing products to wholesalers and retailers, developing strategies to generate interest in products, creating demand for the products at wholesalers and retail organizations; developing and overseeing all aspects of the company’s marketing activities; representing the organization at relevant industry tradeshows, and overseeing new product launches.
The most sought-after essential skills include – strong project management abilities, excellent interpersonal and communication skills; the ability to oversee the organization’s strategy; strong analytical abilities, the ability to analyze customer’s purchasing habits, needs, and desires; and knowledge of marketing strategies. Applicants need a bachelor’s degree in marketing, sales, or business to work in this capacity.
Objective : Responsible for Coordinating and implementing various programs including, but not limited to, Brand Plans, Geographic Marketing, CA&E, local sponsorships, ethnic marketing, and internet activities as assigned by the Director of Sales and Marketing.
Set competitive price points for multiple demographics.
Sold opportunistic contracts to outlets and retailers in S.E.
Setpoint of sale marketing according to demographic reports.
Maintained accounts payable/receivable.
Enforced contract requirements.
Promoted all products by oppertunity on a person to person basis.
Kept detailed records for exspence account.
Experience
2-5 Years
Level
Executive
Education
B. S.
Trade Marketing Manager Resume
Objective : Highly qualified Trade Marketing Manager with experience in the industry. Enjoy creative problem solving and getting exposure to multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Microsoft Office Applications, Multitaking, Management Skills.
Description :
Maintained all pricing with competitor variance for S.E.
Ensured proper contract compliance Set all P.O.S.
Marketing for specific demographics in my territory.
Maintained accounts payable/receivable Dealt directly with retailers to maximize R.O.I.
Recognized and capitalized on new opportunities with the demographic-specific contract.
Assured product quality, making all adjustments for back stock on perishable products.
Performed in field marketing promotions.
Experience
2-5 Years
Level
Executive
Education
B. S.
Trade Marketing Manager Resume
Objective : Dynamic Trade Marketing Manager with a foundation of success leading comprehensive consumer engagement projects from both a field and account management perspective. Applies a solid grasp on experiential marketing and the consumer view in order to drive program advancements and improve internal protocols and processes.
Skills : Microsoft Office, Marketing Skills, Planning Skills.
Description :
Responsible for category management, business development, and trade marketing for pocket and multipurpose lighter brands.
Met business needs through cross-collaboration with various departments to attain budget goals.
Managed one Associate Trade Marketing Manager.
Provided analysis of category, channel, and customer insights using syndicated data, primary sales data, market and account knowledge in collaboration with sales.
Developed and analyzed customer-specific promotional activity across all trade channels.
Led the transition from IRI Excelerate to IRI Market Advantage and Unify platforms delivering syndicated data in the graphical interface to the entire sales force leading to significant efficiencies for the inside sales team.
Developed trade marketing strategies to manage to spend, grow distribution, establish pricing guidelines, and develop POG or merchandising solutions appropriate to specific COT.
Experience
2-5 Years
Level
Executive
Education
MS
Trade Marketing Manager Resume
Objective : An innovative and results-driven Trade Marketing Manager with a consistent track record in identifying and developing new business, establishing and nurturing strong client relationships, meeting and exceeding key organizational objectives, and successfully directing high-performance teams. Recognized as a top producer increasing revenues and profits through expertise in business development, and unparalleled service delivery.
Skills : Planning Skills, Customer Service, Communication Skills.
Description :
Proposed and executed expanded Walmart planogram from 1 ft.
Revived 15% declining embossing category by repackaging the entire product line resulting in a 20% category sales increase.
Expanded DYMO business by securing strategic retail distribution with Wal-Mart, Target, Meijer, CVS, Walgreen's, Kroger, and Lowes.
Presented NBTY is the largest nutritional supplement manufacturer and distributor in the United States.
Provided the highest quality products and services that are loved and trusted by consumers and are winning value-creators in their industry.
Worked as a liaison between field sales and brand marketing to develop, deliver and analyze customer plans designed to maximize volume, market share, and profit while supporting overall corporate brand strategy for Walmart, Sam's Club, Costco, and Target.
Ensured trade strategies are communicated and effectively utilized by Sales Team Perform post-promotion analysis to understand ROI of customer trade events Design incremental opportunities with sales, acquire funding approvals, allocate and track incremental funding and results Develop annual trade spend with key sales contacts and manage ongoing budget tracking Provide guidance and analysis to sales to assist in their forecasting & budget management Conduct ad hoc analysis to identify trends, drivers, and opportunities.
Experience
2-5 Years
Level
Executive
Education
Bachelor Of Science In Accounting
Trade Marketing Manager Resume
Headline : Hardworking, organized, Trade Marketing Manager professional with a proven background delivering sensible business technology solutions on time and under budget while working as a team member or team leader.
Developed and executed strategic consumer trade marketing programs for on/off-premise chain and independent accounts.
Worked with distributor marketing teams to identify and contract with strategically targeted events in the local market place.
Managed media agency for local TV, internet, OOH, and radio buys.
Communicated all retail trade marketing activity to distributor owners/management teams via monthly e-mail communications and quarterly marketing meetings.
Developed trade strategies to enter new emerging cannabis markets through surveys, secondary research, and data analysis through coordination with sales, brand, and legal teams.
Managed assigned brands to include sales performance, distribution, and retail execution.
Developed and implemented plans to grow key areas of these brands.
Experience
5-7 Years
Level
Junior
Education
BA In Economics
Trade Marketing Manager Resume
Headline : Responsible for developing positive relationships with local promoters, media representatives, and field sales managers in order to stay informed of local trends, company direction, and community needs, as well as to negotiate favorable terms for sponsored activities.
Skills : Planning Skills, Developing Skills, Communication Skills.
Description :
Managed national trade budget of $50 million for domestic and specialty cheese brands.
Delivered volume targets within allocated budgets and optimized spending by assessing trade tactic efficiency.
Planned annual trade programs with Sales and analyzed new business opportunities by developing account-specific P&L statements.
Reduced spending by $1 million through sales initiatives focused on trade spending efficiencies.
Implemented trade system conversion to SAP resulting in greater visibility to fund allocations and provided additional tools to drive profitability and construct optimal pricing and programs.
Provided Sales with fact-based analysis and data from ACNielsen's Nitro, Perishables Group, and Spectra resulting in new distribution gains and increased velocity with an existing business.
Led Trade Deck preparation & presentation, Best Practices, Product Discontinuation Process, Account specific promotional packs & display offerings, Product Factbook, Power Code Rankings, and sales samples.
Experience
5-7 Years
Level
Executive
Education
MBA
Trade Marketing Manager Resume
Summary : Trade Marketing Manager with 7 years of experience in Evaluating and responding to local requests for sponsorships and donations, and also Helping develop budgets and track and manage expenses for assigned projects and programs.
Skills : Trading Skills, Managing Skills, Communication Skills.
Description :
Worked with National Account Managers to develop and execute strategic consumer trade marketing programs for national/regional on/off-premise chain accounts to grow and support primary focus brands.
Negotiated local marketing contracts with major sports teams, large music promoters, and special event companies.
Managed media agency for local TV, internet, OOH, and radio buys.
Communicated all retail trade marketing activity to distributor owners/management teams via monthly e-mail and quarterly marketing meetings.
Established and managed financial marketing budgets for effective ROI.
Managed Customer Service/short supply prioritization and product allocation issues.
Prepared and presented marketing support tools available to the sales force.
Experience
7-10 Years
Level
Management
Education
MS
Trade Marketing Manager Resume
Summary : Over 20 years, I have applied my strengths and experience to consistently achieve and grow business results. My career has focused on senior leadership and management, P&L accountability, brand development, and strategic marketing, consumer insights, sales solutions, business development, and go to the market and retail solutions - with emphasis on category management.
Skills : Salesforce, IRI, Nielsen, Microsoft Office, MapAnything.
Description :
Developed strategic and effective programs to ensure a positive return on investment.
Successfully managed a $22.6MM promotional program budget for all Wal-Mart programs.
Worked with cross-functional teams to ensure account strategies and tactics were being executed properly.
Held weekly conference calls to reduce unnecessary expenditures - discussing outstanding issues, timelines, and upcoming events.
Recommended programs to the account team to ensure corporate initiatives were supported at retail.
Maximized and leveraged trade/media alignment where applicable.
Managed $580MM Crayola business with a Strategic focus on new item development, launch & execution, financial and manufacturing forecasting, product supply management, and business planning with key customers.
Experience
10+ Years
Level
Senior
Education
BS
Trade Marketing Manager Resume
Objective : Responsible for working with public and media relations and advertising outlets for marketing promotion campaigns, scientific article publications, and press releases, Organizing and drive all industry trade shows.
Skills : Marketing Skills, Communication Skills, Managing Skills.
Description :
Developed and negotiated first strategic corporate marketing plan with BellSouth Mobility to successfully execute the plan throughout their corporate headquarters, ten regions, five business units and four channels leading to-date to the single largest sales increase for Nokia and BellSouth in one period.
Led trade and product launch marketing targeted at the two largest customers of Nokia representing 40% of sales.
Managed expense budget of $22 million for an account totaling $350 million in revenue.
Launched five new handsets with differing technology to consumers and trade customers.
Spearheaded alliance with AOL and T-Mobile to launch the first AOL Instant Messenger phone for Nokia.
Contributed to achieve Nokia Americas award.
Managed $370MM Baby/Kids Franchise including full responsibility for New Item Launch Process.
Experience
2-5 Years
Level
Executive
Education
Bachelor Of Science In Advertising
Trade Marketing Manager Resume
Objective : Successfully and highly passionate Marketer and managerial professional with a clear understanding of the marketing lifecycle from inception to execution as demonstrated by successful celebrity, designer, and lifestyle fragrances, and skincare launches. Specializes in competitive analysis, creation, development, and production of exceptional quality sales brochures, catalogs, leave-behinds, and visual elements.
Skills : Planning Skills, Communication Skills, Developing Skills.
Description :
Successfully led the creation and development process for the production of high-quality catalogs, counter cards, leave-behinds, newsletters, sales brochures, and in-store visual elements to be distributed to the Field Sales team, Retailers, and Management while staying within budget, and on-time delivery timelines Spearheaded all aspects of the Elizabeth Arden Brand Store launch on Beauty.com website.
Liaised with Retail Market Manager and Account Executive on product assortment, testers, collateral elements, and shipment, delivery, and set up is well-timed for the grand opening.
Developed account-specific marketing programs for leading Mass Channel accounts ($300 Million).
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