Vice President Of Marketing Resume Samples

Description :

1. Oversee all aspects of marketing and advertising to generate qualified leads for a sales force located in four different cities.
2. Implement campaigns across multi-media platforms and tested new approaches to support revenue goals.
3. Implement business development strategies and build relationships with key accounts; providing service-level support, while training and motivating sales professionals towards the achievement of sales and net profit goals.
4. Coordinate regularly scheduled meetings with geographically dispersed sales teams to ensure effective communication of corporate goals and objectives, as well as promote teamwork and opportunities for sharing best practices.
5. Manage freelance graphic designers, as well as SEO agency and other third-party vendors in the development of creative assets utilized in the delivery of cost-effective advertising campaigns that exceed the firm's objectives.
6. Conduct a competitive analysis of key audience segments in order to optimize strategies for positioning products/services.
7. Utilize quantitative and qualitative data to determine targeted audiences and effective communication tools.
8. Employ and maintain the corporate CRM for sales staff for both inbound and outbound campaigns.

Experience

10+ Years

Level

Management

Education

Bachelor Of Science

Description :

1. Lead the global marketing practice for CAE Healthcare and position marketing as an active contributor to the Executive Leadership Team reporting to the President of Healthcare.
2. Drive "upstream" strategic marketing functions for the business unit including product management, roadmap, positioning, and pricing.
3. Drive " downstream" tactical marketing functions including event marketing, targeted campaigns, global sales force training and luminary account management programs.
4. Develop and implement a Global Marketing Plan providing companywide direction to include tactical and strategic direction related to advertising, sales training tools, company and customer programs, customer campaigns, marketing collateral that positively impacts the financial results of existing and new products.
5. Built integrated marketing team with Product Management and Marketing communication and introduced an active NPD Program with the gated review.
6. Completed product portfolio assessment for new product development initiatives to meet clinical educational training demands.
7. Coalesced functions assembled and helmed the leadership team and strategically introduced a new product roadmap to compel CAE Healthcare's new culture, revenue and operating income to new heights.
8. Drove significant gains in revenue and profitability by establishing an active three-tier marketing campaign averaging 4 new products per year, contributing to double-digit growth.

Experience

5-7 Years

Level

Executive

Education

Master's In Marketing

Description :

1. Drove the marketing strategy for all acquisition, retention, and conversion through the web, mobile and social channels for 500+ online entertainment, fashion and media stores.
2. Provided thought leadership around multi-channel digital marketing and fostered a results-oriented culture of experimentation, testing, and analysis to improve the effectiveness of a 15-person marketing team.
3. Developed a 6-point marketing strategy, supported by a comprehensive implementation roadmap, to maximize channel efficiencies across email, SEO, SEM, Display, Social, Affiliates, Marketplaces, and Partner Marketing.
4. Created a new framework to guide marketing approach, consumer lifecycle management, and biz dev efforts.
5. Managed a team of 15 marketing professionals and led the development of data-driven consumer insights to drive greater customer segmentation, personalization, and engagement across consumer touchpoints.
6. Collaborated with business development to create and present new client pitches; developed bespoke marketing strategies to address unique business challenges faced by major client acquisition targets.
7. Redefined marketing performance dashboards to improve cost management and store-level KPI tracking.
8. Partnered with existing clients to explore new marketing tactics, model and forecast performance, and execute against traffic and revenue goals.

Experience

5-7 Years

Level

Executive

Education

Masters of Business Administration

Description :

1. Develop and oversee the marketing strategies and programs of captive and brokerage insurance business to support the overall strategic direction of the agency.
2. Manage, develop, and control marketing budget and expenses.
3. Responsible for producing and maintaining a comprehensive Marketing Communications Plan that outlines goals, key corporate/product messages and communication vehicles to be leveraged.
4. Oversee, develop, and manage all product-related copy including product copy/descriptions, ad copy, trade show communications, video scripts.
5. Develop integrated content to support marketing communication objectives including website and blog content, collateral, presentations, sell sheets, newsletters, e-mails, press releases, advertising, editorial placements, white papers, and case studies.
6. Oversee all trade show activities, including planning, creating, facilitating and executing on all of the company's shows and events.
7. Work with the Marketing team to support the execution of marketing programs and campaigns with targeted content for vehicles including trade show, social media, direct mail, email, webinars, events, and PR to drive revenue with existing customers as well as prospects.
8. Support sales team activities by identifying, prioritizing, and delivering new marketing communication deliverables.

Experience

7-10 Years

Level

Senior

Education

Ph.D.

Description :

1. Defined and managed strategic marketing and product development plan to include research, marketing communications, Internet and Intranet site optimization, sales training and planning, vendor relations, and business development for $300M advertising sales division of Adelphia Communications.
2. Oversaw tactical execution of marketing and sales plans for new product lines.
3. Collaborated with senior leaders to define business strategies, establish objectives, develop staff training programs and evaluate outcomes; consulted with Senior Vice President to assess business plans and metrics.
4. Monitored market trends that indicate the need for new services and business alliances.
5. Evaluated budgets, expenditures, capital appropriations, potential returns-on-investment, and profit-loss projections.
6. Assessed staff performance and provided recruiting, training and counseling.
7. Directed development of interactive advertising product lines including long-form advertising in Video On-demand and Internet advertising leveraging the company's broadband consumer portal, generating over $2M in local advertising revenues within 6 months.
8. Consolidated both Internet and Intranet web sites to dynamically generated platforms supporting search optimization and lead generation goals.

Experience

10+ Years

Level

Consultant

Education

Master Of Business Administration

Description :

1. Responsible for national marketing efforts to expand brand recognition and revenue growth.
2. Leads a staff focused on communications, public relations, creative design, brand development, customer relationship management, email strategies, web development, database management, social media, and digital advertising.
3. And successes include a role on an integral executive team that achieved landmark growth on the path toward profitability.
4. Improved departmental skills, efficiency, and output through new hires clarified job descriptions, defined expectations and focus on the metrics of each team member.
5. Redesigned CRM email strategy including acquisition and tactical streams (more than 800,000 emails per month) resulting in higher response rates and conversions, with fewer emails.
6. Reduced website maintenance/hosting costs while adding strategic content and functionality.
7. Managed replacement of e-commerce site with more robust capabilities and functional design.
8. Created a new Brand Bible: along with CMO and Creative Director, a senior team member on the redesign and overall marketing strategy.

Experience

10+ Years

Level

Consultant

Education

Bachelor Of Science

Description :

1. Responsible for planning, development, and implementation of all of eMerge Americas' marketing strategies, corporate communications, marketing events, and activities, both external and internal.
2. Oversee the development and implementation of sponsor and community partner support materials, website, app, online tools, and services.
3. Direct all efforts of the marketing and communications team.
4. Set the direction for all media and social engagement as well as all public relations efforts.
5. Coordinate at the strategic and tactical levels with the other functions of the organization including Sales, Content, and Operations.
6. Manage, organize and communicate with internal and external partners to facilitate successful campaigns - government entities, VC organizations, accelerators/incubators, equity firms, multinationals, and startups.
7. Manage all aspects of the organization's PR and Corporate Communications Develop and manage a robust digital strategy focused on raising awareness around eMerge and increasing both 2015 and 2016 attendance.
8. surpassed 13,000 attendees, 400 Companies, +125 Speakers targeted in 2016) Develop and implement marketing, social media and online/offline campaigns with both paid and community barter agreements.

Experience

5-7 Years

Level

Executive

Education

Bachelor Of Arts

Description :

1. Manage the implementation of marketing campaigns, social media strategies, internal communications, and lead management.
2. Create and expand affinity partnerships and overall vendor management.
3. Developed marketing plans to drive deposits and income, which included targeted and segmented email campaigns, direct mail, paid to advertise on 3rd party sites and social media Managed a large content management program including the creation of blogs, e-books, and other valuable educational tools.
4. Integrated data analysis process and tools to improve target marketing and the effectiveness of campaigns.
5. Increased website traffic and social media metrics with a detailed marketing plan promoting content.
6. Management of over 100 sponsorships each year Implemented digital paid advertising plans and utilized test strategies to find winning solutions.
7. Introduced NPI (New Product Introduction) process throughout the organization to improve time to market and internal communication Skills Used Inbound marketing, email, direct mail, digital advertising, PPC, SEO, social media, test strategies, data analysis, development of marketing strategies and plans, PR, trade shows, lead management.

Experience

10+ Years

Level

Management

Education

Bachelor Of Science

Description :

1. Directed all domestic & international marketing functions for start-up sporting goods manufacturers, including brand strategy, product development, channel strategy, pricing, packaging, advertising, promotions, merchandising, and public relations.
2. Repositioned the company from a short-term, single product focus into a long-term, comprehensive fitness corporation.
3. Expanded product offerings from 3 SKU's to over 30. Consolidated & brought in-house all marketing services including creative, media, public relations, & event planning; Built in-house marketing team & capabilities to drive and execute the strategic vision, optimizing efforts and profits.
4. Penetrated new channels of distribution including mass merchants, warehouse clubs, sporting goods retailers, and equipment dealers through market segmentation and product differentiation.
5. Created and implemented consumer direct response marketing campaigns, including direct mail & infomercials.
6. Forged strategic marketing alliances with established brands to strengthen product line breadth & reach new markets.
7. Created & implemented global advertising campaigns for domestic & international markets.

Experience

7-10 Years

Level

Senior

Education

Masters of Business Administration

Description :

1. Led effort to position the company as the leader in the payment integrity market, leading to profitable long-term relationships with virtually all of the country's largest payers.
2. Instrumental in establishing a company's ability to bid on federal contracts, and then directed successful RFP effort to win the CMS (Medicare) Recovery Audit Contractor (RAC) contract, the most successful revenue generator in the company's history.
3. Responsible for leading all commercial and government (Medicare, Medicaid, VA) healthcare RFP responses.
4. Instituted company's government relations function and lobbied on the Hill in support of the company's CMS business.
5. Built relationships with advocacy groups such as the Citizens Against Government Waste.
6. Rebuilt the company's website twice, using limited resources and initiated the company's entry into the social media arena and SEO/SEM.
7. Established industry Healthcare Summit is now the pre-eminent networking opportunity for healthcare payers in the payment integrity space.

Experience

10+ Years

Level

Consultant

Education

Bachelor Of Arts